For many people of today Europe is identified with the European Union which gives the impression of being too far away from the ordinary citizen and which seems to have become a symbol for bureaucracy and distant governance. Surveys confirm a decline in public support for the EU. Yet, for the past 50 years, Europe and the European Union have been a model for peace, freedom and prosperity in the world. And today, global challenges such as climate change and energy, immigration and trade issues can only be adequately met with a truly European response.
In order to address these challenges and to safeguard the founding principles of the European project, we need to overcome this negative feeling about Europe: we must develop new ways of communicating Europe to our citizens, to our children, to our young people, to our grandparents - in short, to all the members of our society.
A brochure on Europe is not enough to meet the needs of today’s citizens! We must collect best practices and compare ways of communication. We should come up with creative and modern ways of letting citizens participate in the construction of Europe.
In order to meet this ‘communication challenge’ the AER has developed the ‘Communicating Europe Award’ which is awarding every year regions that are best at communicating Europe to its citizens. The aim of this award is to showcase and communicate best practices of regional communication strategies on Europe and to demonstrate to regional governments what could be done to make Europe relevant.
The AER is seeking projects that make European integration tangible for the citizens. The theme of European integration encompasses the activities and policies of the European Union, but also the wider concept of European values and identity, which are not only limited to the EU. We want to know how your region is promoting the idea of Europe and engaging citizens in European issues.
How do you bring Europe closer to your citizens? Do you organise public debates on European issues in your region? Do you brief the media regularly on relevant European topics? Do you conduct surveys to receive feedback on Europe from the citizens? Or do you showcase European politics to citizens?
Participants should be regional authorities and their institutions from any Council of Europe country.
To evaluate the received projects the AER Secretariat will be collaborating with a Jury. The Jury is composed of representatives of leading national and regional newspapers, radio and TV stations from all over Europe as well as of experts from the communication field and the Secretary General of the Assembly of European Regions.
For the 2007 Communicating Europe Award, please consult this page.
Yes, the AER secretariat is launching in 2008 again a Communicating Europe Award. For further information, please consult this page.
The award is organised jointly by the Standing Committee on Institutional Affairs and the Press Department of the AER. For additional information please contact:
Institutional Affairs: Stephanie von Hayek (s.vonhayek(at)aer.eu), Strasbourg: 0033 388 22 74 46 or Regine Kramer (r.kramer(at)aer.eu), Brussels: 0032 2421 8389
Press: Francine Huhardeaux (f.huhardeaux(at)aer.eu), Strasbourg: 0033 388 22 74 49