For many people of today Europe is identified with the European Union which gives the impression of being too far away from the ordinary citizen and which seems to have become a symbol for bureaucracy and distant governance. Surveys confirm a decline in public support for the EU. Yet, for the past 50 years, Europe and the European Union have been a model for peace, freedom and prosperity in the world. And today, global challenges such as climate change and energy, immigration and trade issues can only be adequately met with a truly European response.
In order to address these challenges and to safeguard the founding principles of the European project, we need to overcome this negative feeling about Europe: we must develop new ways of communicating Europe to our citizens, to our children, to our young people, to our grandparents - in short, to all the members of our society.
A brochure on Europe is not enough to meet the needs of today's citizens! We must collect best practices and compare ways of communication. We should come up with creative and modern ways of letting citizens participate in the construction of Europe.
In order to meet this communication challenge' the AER has developed the Communicating Europe Award' which is awarding every year regions that are best at communicating Europe to its citizens. The aim of this award is to showcase and communicate best practices of regional communication strategies on Europe and to demonstrate to regional governments what could be done to make Europe relevant.
The 2nd AER Award Communicating Europe shall be awarded to regions that contributed to clarify European affairs to their citizens and have promote a better understanding of Europe in their region. The theme of European integration encompasses the activities and policies of the European Union , but also the wider concept of European values and identity, which are not only limited tot he EU. The Assembly of European Regions Prize for Communicating Europe will honor work in three categories:
Communicating the Lisbon Treaty
The EU Constitution has been a vividly debated, and finally agreed upon in Lisbon by the European Heads of State under a new name, the EU Lisbon Treaty. The ratification process began in December 2007 and is set to continue throughout 2008. We would like to know how your region is communicating to your citizens how the Lisbon Treaty will affect their lives.
Engaging regional media on European issues
Much has been said about national media and Europe, far less on the role of regional media. In many regions of Europe, regional newspapers are the first source of information for citizens. Yet, European news and issues are often badly covered. What is your region doing in order to get regional media more involved in European issues?
Educating young people about Europe
To communicate Europe in early childhood, to involve pupils and students in European issues educates for a European citizenship. We would like to know how your region enthuses children and young people for Europe.
Participants should be regional authorities and their institutions from any Council of Europe country.
To evaluate the received projects the AER Secretariat will be collaborating with a Jury. The Jury is composed of representatives of leading national and regional newspapers, radio and TV stations from all over Europe as well as of experts from the communication field and the Secretary General of the Assembly of European Regions.
AER Award Communicating Europe 2008
The AER secretariat has launched the Communicating Europe Award for 2008. For further information, please consult this page.
For the 2007 Communicating Europe Award, please consult this page.
The award is organised jointly by the Standing Committee on Institutional Affairs and the Press Department of the AER. For additional information please contact:
Institutional Affairs: Stephanie von Hayek (s.vonhayek(at)aer.eu), Strasbourg: 0033 388 22 74 46 or Regine Kramer (r.kramer(at)aer.eu), Brussels: 0032 2421 8389
Press: Francine Huhardeaux (f.huhardeaux(at)aer.eu), Strasbourg: 0033 388 22 74 49